In 2006, UNICEF released the ‘Top 10 Cartoons for Children’s Rights’, as selected by polling broadcasters and communicators, to commemorate the 15th anniversary of the Convention on the Rights of the Child.

Cartoons for Children’s Rights is a UNICEF broadcast initiative that aims to inform people around the world about children’s rights. So far, the effort has forged partnerships with many well-known animation studios that have developed more than 80 half-minute public service announcements (PSAs).

Each PSA illustrates a right described in the global rights treaty, such as ‘Freedom from Child Labour’ or ‘Protection from Neglect’. All the spots are non-verbal, in order to get the rights message across to everyone, regardless of language. (Although the gibberish in this spot is remarkably recognizable as Farsi gibberish)

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Zarrinkelk was instrumental in the founding of the Institute for Intellectual Development of Children and Young Adults (IIDCYA, Kanoon Parvaresh) in Tehran along with the late Morteza Momayyez and others such as Farshid Mesqali, Ali Akbar Sadeghi, and Arapik Baghdasarian. More information here.